Reviewers Highly Recommend These 34 Effective, Under-$30 Beauty Products

Reviewers Highly Recommend These 34 Effective, Under-$30 Beauty Products

A cute blackhead remover, a TikTok-famous primer, and more cheap beauty goods reviewers keep recommending.

We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. E.l.f.’s TikTok-famous Poreless Putty Primer creates the perf canvas for your makeup *andhelps smooth over pores. It’ll grip onto concealer and foundation and lock it in place, so you won’t have to take out a brush for touch-ups! Andd it’s made with squalane that’ll help hydrate your skin.

reviewer wearing the primer under their makeup showing their flawless foundation application

another reviewer wearing the primer under makeup

Promising review: “I have tried so many different primers and this will from now on be my go-to. This primer is amazing as well as lightweight. It feels very silky on your skin, it goes on very smooth, does not cake up on fine lines and wrinkles, and will leave your skin with a soft but subtle glow. Do yourself a big favor and purchase this e.l.f. product. I highly recommend, it does not disappoint.” —Kathleen Biscardi

Get it from Amazon for $9.99.

2. Fanola Purple Shampoo tones down brassy hair with violet pigments. When your blonde strands start to look streaky and yellow, this formula can help you out in between salon appointments! Plus, you can use it right in the shower, and it only takes one to three minutes to apply.

From right to left: A reviewer's hair with a yellow tint (before), their hair slightly lighter (1 wash), and finally their hair with a more platinum blonde shade (2 washes)

There’s also a vegan version available for your hair care routine!

Promising review: “I stopped coloring my hair a year and 3 months ago. Now that my hair is fully grey, my hair stylist recommended I use this instead of another popular brand purple shampoo I was using. This shampoo really brightens grey hair and takes any yellow out after the first time using. You are supposed to use it one to two times a week. My stylist recommended using once a week and mixing some into regular shampoo once a week. I am very pleased with the results. Makes my hair soft and shiny. Highly recommend this shampoo.” —Lori J

Get it from Amazon for $8.99.

3. This cult-favorite vitamin C serum targets multiple skincare concerns at the same time and is like a facial in a bottle. It’ll help minimize hyperpigmentation, brighten dull areas, and soften skin. More than 74,000+ people on Amazon gave it a 5-star rating for its jaw-dropping results.

A reviewer with dark skin showing the serum lightened the acne scars on their forehead and cheeks until they were basically gone

reviewer's face with some acne spots on forehead and chin (left) and same reviewer's face (right) with less acne spots after using the serum for a week

Promising review: “This serum works wonders on my skin. I had slight hyperpigmentation on my face, and I do have acne scars; my skin looked dull and lacked moisture. After I applied this serum every day in the morning, my skin looks so much better than before. My pigmentation is reduced; my skin looks fresh and moisturized. I am very happy with my purchase, and I highly recommend this to buy.” —Kavita

Get it from Amazon for $21.97+ (available in two sizes).

4. L’Oréal Voluminous Primer Mascara turns up the drama without pricey extensions or stubborn falsies. It contains fibers that help lengthen lashes and goes on white, so you can seamlessly apply mascara right after. 

BuzzFeed Staff Writer Allison Faccenda shows the results after using L'Oreal Primer with mascara

BuzzFeed Staff Writer applies L'Oreal Voluminous Primer before applying mascara

Allison Faccenda / BuzzFeed

BuzzFeed Shopping writer Ali Faccenda loves this mascara and said:  “Over the years I’ve noticed my lashes falling out, and they’re not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn’t failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full-lash look.” Read more of her L’Oréal Voluminous Primer Mascara review (it’s #10).

Promising review: “I always found when taking off my mascara my lashes are hard, and the mascara flakes off when I take it off using makeup remover wipes. However, ever since I started using primer, I no longer had this problem. This primer is easy to apply; it’s very soft and it’s a white color, which I like because you actually can see where on your lashes an extension is happening. This primer also makes my lashes longer, and prevents them from clumping. HIGHLY RECOMMEND.” —the queen

Get it from Amazon for $8.98+ (also available in a two-pack). 

5. And this top-rated Essence mascara adds major volume to your lashes and lifts them up. If you really want to skip using an eyelash curler, apply this buildable formula to your lashes, give them some length, and be DONE with makeup in minutes. 

buzzfeed editor's eyes before and after using the mascara

close-up of a reviewer wearing the mascara with more defined lashes on left eye compared to their right eye that doesn't have any mascara

BuzzFeed Shopping editor Kayla Boyd swears by this mascara and said: “As someone who isn’t a big fan of false lashes (the glue irritates my eyes, and I’m terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it’s cruelty-free!” Peep more deets in her full Essence Lash Princess mascara review.

Promising review: “Amazing volume and length and for a fantastic price. I highly recommend it if you want eyelashes that look like you could be wearing fake ones! Good staying power as well.” —Melissa

Get it from Amazon for $4.99.

6. These large Mighty Patches diminish multiple zits on your jawline, back, and neck. Each hydrocolloid strip absorbs pus and can minimize the appearance of a breakout within SIX HOURS. They’ll also stay on your skin and not come off, thanks to durable tapered edges.

reviewer wears one of the patches on her chin area lifting out gunk from zits

hand holds one of the patches covered in large puss circles lifted from zits on shoulder

Each strip is 2 inches long, so they can cover and draw pus from multiple zits at a time!

Promising review: “Amazing! I was using multiple little patches on large areas and they just didn’t work that well. I put this patch on my chin and left it overnight and was extremely pleased with the results. I had two little pimples and a bunch of hard-to-get black heads. My chin has never been more clear. It basically feels like those clear waterproof Band-Aids so it did not slide off during the night. I was so surprised and a little grossed out that so much gunk was in my chin. I highly recommend these patches!” —Erin Brown

Get a 10-pack from Amazon for $17.99.

7. Garnier Intensely Smooth Leave-In Conditioning Cream moisturizes strands and helps minimize breakage. This hydrating formula goes deep into dry hair follicles and nourishes them with argan oil. The result? Less frizz, a smoother texture, and better ends before it’s time for your next haircut.

reviewer with same hair labeled

reviewer with curled hair labeled

This formula, which is designed for curly, wavy, and straight hair types, can be used up to 3 times per week.

Promising review: “I love this leave-in conditioner for several reasons beside the fact that it works. I have an oily scalp, so coating it in the shower with a product that is basically lotion for your hair is not a true ‘clean’ for me. I can keep the Sleek & Shine away from my scalp and still have plenty on my hair. The body and shine is great. I have long, fine silver hair and my hairstylist always comments on what great shape my ends are in even after a long time between cuts. A bottle lasts a long time and you can’t beat the price. I highly recommend this product for all hair types.” —Paula J

Get it from Amazon for $3.29.

8. This Revlon Volcanic Face Roller absorbs excess oil on your cheeks, chin, and forehead. If your face is looking a little too shiny, this reusable essential can be applied to a fresh face of makeup or clean skin. Plus, it’ll spare you from using a million blotting papers throughout the day.

A series of customer review before and after photos showing their forehead greasy and then matte after use of the roller

A customer review photo of them holding the face roller

It’s also easy to clean: Just twist and unlock the roller’s ring, gently pull out the stone part, wash the stone with a gentle cleanser, rinse it off, and let it air dry before using it again!

Promising review: “I have oily skin that typically gets worse in the warm weather, and I usually buy blotting papers to remove excess oil in my T-zone. Those work fine, but THIS product is absolutely ingenious! Not only does it work beautifully without disturbing my makeup, it’s reusable, easy to clean, and most importantly to me, it is so much more eco-friendly! I highly recommend this to all my oily-skinned beauties out there!” —GodivaRn

Get it from Amazon for $14.49.

9. First Aid Beauty KP Bump Eraser Body Scrub clears out pores and sloughs away dead skin from rough bumps. This formula is vegan, made with lactic acid and glycolic acid for gentle exfoliation, and will be great to use in the shower for smoother arms and legs.

b&a photo of upper arm with small red bumps (left) and same arm with a smoother appearance (right) after using vegan body scrub

Promising review:  “My forearms have always been rough and red. I used this for the first time tonight, just my hand rubbing it over my arms in the shower. I asked my teenage daughter to touch my arms and she asked me if I shaved them. That’s how smooth they are. I highly recommend for the fact that it made my arms smooth for the first time in like 30 years.” —Kindle Customer

Get it from Amazon for $12+ (available in three sizes). 

10. Or this Korean exfoliating mitt gets to work on stubborn dead skin that other scrubs couldn’t handle. Rub it on your arms, shoulders, and legs, and you’ll be amazed to see all those lil’ flakes *poofcome off. Yes to smoother skin without an expensive spa trip!

a reviewer photo of the mitt covered in dead skin

a reviewers leg covered in rolls of dead skin

Promising review: “Follow the instructions and it will work perfectly! This sloughs all your dead skin away and reveals a soft rosy glow! My skin is very sensitive and this doesn’t bother me at all. Highly recommend for people with dry skin the winter months.” —M Wood

Get it from Amazon for $7.99 (also available in a two-pack).

11. Peripera Ink Velvet Lip Tint creates matte-rich lips that’ll last, even if your busy schedule involves work, meals, and a workout. A pigment-rich formula and a smooth, velvet-like finish will give your lips a soft pop of color that screams, “I got my makeup professionally done.” 

reviewer holds pink bottle of the Velvet Lip Tint while wearing it on lips

another reviewer wearing a deep pink shade of the Peripera Ink Velvet Lip Tint

Promising review: “I got this to replace my old matte balm that I got LITERALLY years ago (I know, I know, should have replaced sooner) and I’m already in love with it. It’s light to wear, and my lips actually breathe. It doesn’t get clumpy during long wear either and actually lasted through dinner last night. Highly recommend this one!” —C. Bentley

Get it from Amazon for $9.90 (available in 24 colors).

12. Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant takes care of pesky blackheads and simultaneously helps smooth your face. Packed with 2% BHA (Beta hydroxy acid), it sloughs away dead skin cells and unclogs pores. Apply it after you cleanse and tone your face for a clearer complexion.

b&a of reviewer's forehead with uneven tone and dark spots (left) and same forehead with a more glowy look (right)

b&a of side of reviewer's nose with red spots (left) and same nose with less red spots (right)

In addition to receiving a 4.6-star rating, this exfoliant is under $15 and also a top skincare pick on TikTok

Promising review: “I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks, I’ve tried different products but none worked as good as this one. Every night before going to bed, I apply it to my face along with a moisturizer. And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, it really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)” —Mariel Garza

Get it from Amazon for $13+ (available in two sizes).

13. Or! This lil’ octopus-shaped blackhead remover extracts blackheads, whiteheads, and other impurities clogging up your pores. You’ll be so glad to ~sea~ your complexion with less bumps and smoother areas after using this cutie.

A black small octopus shaped remover in a reviewer's hand

the cap off to show the salt on the top of the remover

Promising review: “I have never reviewed anything on Amazon before. The minute I used this product, I ran to write a review. My entire life, I have had perfect skin. I didn’t use any products, masks, moisturizer, nothing. It was a blessing. I had a baby and ever since, my skin has been horrible, especially my nose. Pores so filled even estheticians couldn’t help me. One use of this scrubber and I see a NOTICEABLE difference. It’s honestly incredible. I’m finally feeling like myself again. HIGHLY recommend!” —Cristian

Get it from Amazon for $12.50

14. Maybelline Instant Age Rewind concealer covers up acne, dark spots, and dark circles. It’s packed with goji berry and Haloxyl that’ll help minimize the appearance of puffy under-eye skin and conceal irritated spots. Yes to working that makeup-pro magic in minutes. 👏

Reviewer with dark under-eye bags

The same reviewer wearing the concealer, which has brightened the under-eye area

Promising review: “I’m a snob when it comes to makeup, and I usually avoid drugstore makeup because of my sensitive skin. However, I find most prestige-brand concealers to be really heavy and dry, so I decided to trust the reviews on this product and try it out. And all I can say is it’s amazing! Great coverage that I can sheer out when I need, or build up when I want more coverage. The applicator allows me to spot conceal any blemishes and looks natural. And best of all, no heavy feeling and no caking/creasing even with all-day wear. Now my makeup routine is just this concealer and a MAC setting powder! Highly recommend, now my mom, sister, and I all swear by it, and are saving a lot of money as well!” —Sami Ramesh

Get it from Amazon for $8.80 (available in 18 shades).

15. This bottle of Bio-Oil helps alleviate acne scars, stretch marks, and smooth uneven areas, thanks to vitamins A and E. Because it can help with a myriad of skincare annoyances, it’s like a fairy godmother for your daily skincare routine. ✨

on left, slightly pink scarring on skin. on right, same skin area with less scaring after reviewer applied Bio-Oil

It has 5,064 positive reviews and a 4.6-star rating!

Promising review:  “I can’t even tell you how many times I’ve ordered this 😭 MY HOLY GRAIL!!!! It REALLY helps with stretch marks. It’s so moisturizing that it makes my skin smile. My stretch marks faded as soon as I started using this.

After my first baby, my stretch marks were very noticeable but I swear that when I started using this it made them almost disappear. Well they’re still there of course it’s not some magic eraser, but it definitely helped them look less noticeable by taking away the purple and pink in them. 

I’m pregnant with my second baby and I have used this since even before I found out cause I will continue to use this every day on my skin. My belly is super moisturized and I haven’t had a single stretch mark. I’m 7 months pregnant and this is working great so far! HIGHLY recommend.” —Alexcia

Get it from Amazon for $8.92+ (available in two sizes).

16. This TikTok-famous Denman Hair Brush detangles and defines curls that are dry or wet. It has rows of sculpted nylon pins that’ll work through knots and shape ringlets, leaving you with softer and smoother strands. 

on left, reviewer with curls that are not defined. On right, same reviewer with defined and untangled curls

the pink and black detangling brush with sculpted bristles

Here’s how to use the brush: Brush it through wet hair in an outward motion, and twist it to shape curls. You can also use it while blow-drying your hair to make the styling process a little easier.

Check it out on TikTok here.

Promising review: “This is the most amazing brush I’ve ever owned. I have thick curly hair, and I feel like it’s able to reach and detangle everything. My daughter has 4c hair; this works really well on her hair and detangles easily. I also really love that this brush can be taken apart and cleaned because my brushes fill with hair really fast, and in all honesty, it was always easier to just get a new brush than sit there trying to clean them. I highly recommend this brush, especially if you have thick and/or curly hair.” —ABC

Get it from Amazon for $18.83.

17. This foot file removes dead skin so easily, you’ll gasp at your newly soft heels that were once crusty, callused, and cracked. If you’d like your feet to be baby-soft again, this cheese grater-like tool can help you out! 

a reviewer holding a clump of dead skin in their hand

Promising review: “OK, yes, it looks like a cheese grater and, yes, it is darn sharp…so I was a little nervous about it. But I gotta say, this is a great foot rasp. I’m one of those people who runs around barefoot as much as possible and my feet get pretty dry and callused as a result. This rasp worked like a charm to remove all the dead skin and have my feet looking and feeling better in no time. Follow the directions and don’t push too hard, let the rasp do the work, then there are no worries about cutting yourself or removing too many layers. I would highly recommend this rasp.” —Kindle Customer

Get it from Amazon for $9.95.

18. This box of hydrating face masks helps tighten your pores, clear minor breakouts, *andcombat dryness. Don’t be alarmed if you start to look like a zombie when you put it on, it’s just the mask getting to work on your skin! Once you take it off, your face will feel brighter and more moisturized.

Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

reviewer's before and after pic of skin while wearing the face mask

Promising review: “I was absolutely amazed after using this mask! It made my skin so soft! My pores were barely there, this mask tightened my skin and left it baby smooth! This was only after one use! My makeup went on beautifully and lasted longer. After several uses I can say the tightening effect has really left my skin firmer. The mask made my skin feel slightly itchy as it tightened. However, it did subside and it didn’t irritate my face. I am loving how soft my skin is. And yes it is still making my pores look none existent! Love it, would highly recommend. 💕💕” —Sarah

Get a box of eight masks from Amazon for $25.

19. L’Oreal Infallible foundation powder provides full coverage without clogging pores, leaves a matte finish, and stays in place for up to 24 hours. You’ll definitely want to add this staple to your collection if you’re done dealing with makeup that needs to be reapplied often or irritates your skin. 

reviewer showing skin with foundation

reviewer showing skin with foundation on

Promising reviews: “This product delivers everything it promises. It’s easy to apply and stays on all day. Moreover, it is light enough to wear in hot weather, and it can be layered for more coverage, without looking too cakey. The sponge applicator works, but it does need to be cleaned fairly often. Overall, a great product that I will continue to purchase. One caveat: The colors, if ordered online, tend to be a tad lighter than pictured. I will need to go darker for the summer months. I highly recommend this product.” —Amazon Customer

I’ve been applying the powder with a sponge, gives amazing coverage. Covers up blemishes / scarring pretty well; the photos are only the powder (editor’s note: See photos above). I really did not notice much transfer to my mask with this powder. Lasted during the day and didn’t fade even when it was hot. Overall affordable powder option, one I can just throw on and go. Pretty satisfied overall. 😊” —Gabby

Get it from Amazon for $12.97 (available in 20 shades).

20. This collagen-coating treatment coats dry and damaged hair that has undergone lots of coloring and hot tool sessions. Shampoo your hair, squirt a small amount into your hands and work through sections, and rinse it out after 5–20 minutes to make your strands softer and shinier.

Before and after of BuzzFeed reviewer who used the product, showing it reduced their hair's frizziness and added shine and softness

The cute packaging

Bek O’Connell / BuzzFeed, Bek O’Connell/BuzzFeed

21. This set of makeup sponges blends face makeup with ease, so you don’t have to use your fingertips and risk irritating your skin. They can be used with BB cream, concealer, foundation, and powder-based formulas. An added bonus? They won’t leave streaks or smudges during the application process. 

Reviewer with foundation blended on their face from the sponge

Five tear-drop shaped makeup sponges in different sizes and colors

Promising reviews: “Having used many different sponges, these are one of the best. They’re soft and when dampened, they really expand. They blend all makeup products beautifully. The price is incredible and would definitely repurchase. Highly recommend!” —Amazon Customer

Get a set of five from Amazon for $9.99+ (available in four colors).

22. Cosrx Snail Mucin Power Essence repairs and hydrates areas on your face prone to dryness and dullness. Rub this treatment on your skin to give it a little glow and make it feel more moisturized. 

before photo of a reviewer with cheek breakouts and acne scars next to an after photo of the same reviewer whose cheeks are now much more even and all their breakouts are gone

Promising review: “This is holy grail for me! It’s unscented, which I love, and goes on so smooth. I’m a little backwards with my application, being that after toner or exfoliation I put on a few drops of jojoba oil, and then the Essence. I found that by doing this, the products absorb better. Since using this in combination with the Korean skincare method, my face has completely cleared up, with only the occasional zit. Honestly, it’s my favorite product and soothes my skin, especially after exfoliating. Highly recommended!” —Anjelic

Get it from Amazon for $24.94.

23. Danessa Myricks Beauty’s Colorfix Eye, Cheek, and Lip Cream Pigment replaces so many beauty products. It’s an eye shadow, blush, and lip cream in one, and it’s so versatile for all the makeup looks you’d like to create. Reviewers say it lasts hours without creasing and that it easily blends into their skin.

model wearing blue, pink, and purple pigment on their eyelids

model wearing red lip pigment


Danessa Myricks is a Black woman-owned business that sells makeup and skincare products, including serum foundation, cheek and lip palettes, and more beauty essentials.

Promising review: “They’re all beautifully pigmented. The longevity of this formula absolutely amazes me! I can wear them on my eyes for 12+ hours without creasing, fading, or becoming gunky (you know what I mean). I love the pinker shades for my cheeks and lips, too. They blend out seamlessly on the cheeks and just melt into my lips. This product is so versatile! I highly recommend you go check it out and find a shade/finish that you like and give it a try! You won’t be disappointed!” —AmberMarie8

Get it from Sephora or Danessa Myricks Beauty for $18 (available in 30 colors).

24. This Maybelline eyebrow tint fills in barely-there brows that’ve been lightened or look very sparse. Your arches will look so darn good with this semi-permanent gel that lasts up to three days. Reviewers are raving about it because it makes their eyebrows look fuller without a pricey microblading session. 

Progression photo of reviewer before, during, and after application showing it looks natural and darkened their brows while adding fullness and shape

Reviewer with darker skin showing the application process and how it made their barely visible brows look defined

Promising review: “I am in utter amazement that this product works so well. Why haven’t heard about this product sooner? I have very thin, light eyebrows and this has made my eyebrows fuller than ever before. I highly recommend this product if you fill in your eyebrows everyday.” —Nikiya

Get it from Amazon for $13.69.

25. And Nyx’s Control Freak Eyebrow Gel holds down tiny baby hairs and shapes your arches without leaving them too stiff or sticky. Like using a brow pencil or powder to complete your look? No worries, because this formula goes on clear and won’t disrupt makeup.

BuzzFeed editor with shaped brows holding tube of eyebrow gel

before-and-after pic of model's eyebrows with stray baby hairs (top) and models same eyebrows looking more uniform after using the gel (bottom)

Emma Lord/BuzzFeed, Amazon

Promising review: “I love this product! My eyebrow hairs tend to move every which way throughout a regular day, and I wanted them to stay in place. I put two coats of this on initially, but added one more coat, and it was perfect! I took a nap with it, and they still stayed pretty intact! Highly recommend.” —Lauren

Get it from Amazon for $5.99

26. This eyeliner stamp gives you a cat-eye look in as easy as 1, 2, 3: one end has a triangular-shaped stamp for wings and the other end is a felt tip that links the inner corner of your eye to the newly-stamped wing. Yes, you can ~wing it~ and get your makeup done without smudging or uneven lines. 

reviewer with the wings stamped on the corner of their eyes

the same reviewer after connecting the stamped wings to their inner corner with the eyeliner

Promising review: “Fantastic product! Creates the perfect cat eye for those who struggle with the shape like myself. Plus, it is smudge-proof and doesn’t irritate. I would highly recommend!” —TML

Get two from Amazon for $14.98 (available in three sizes).

27. This set of gold under-eye masks helps minimize puffiness and dark circles. You may have stayed up late watching your fave TV show, but these soothing pads will help you look a little less tired the next day and spare you from using a bunch of concealer. 

BuzzFeed writer Jasmin Sandal with wears gold under eye masks

Before-and-after picture showing dark circles/bags on left and less puffiness on right after using same gold under-eye masks

BuzzFeed writer Jasmin Sandal loves these masks and said: “I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and…w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my under-eyes appeared brighter and any fine lines that were once lingering had vanished! After wearing these I didn’t feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day.”

Promising review: “This product is amazing! As a nurse who works the night shift, I find that this product has been a lifesaver. I used to have dark, baggy circles under my eyes and this product has left me looking rejuvenated. Friends have complimented how the skin around and under my eyes appears smooth, hydrated, and less puffy. The product itself also feels refreshing. I’m a fan of this product and I highly recommend it!” —Jason

Get 15 pairs from Amazon for $17.95.

28. These pretty nail polish wraps make DIY manis a breeze (raise your hand if you dislike messy painting 🙄). Just peel, stick onto clean nails, gently file them, apply a nail wrap top coat, and you’ll have salon-quality nails with minimal effort. 

nails with various floral-print nail wraps in orange, red, and yellow shades

Pretty Fab Nails / Etsy

Pretty Fab Nails is a Latine-owned business based in Florida. They sell gorgeous nail polish wraps and nail art stickers to take your DIY manicures to the next level. 

Promising review: “Love these stickers!! Perfect for my naturally long nails. I’ve had them on for three weeks, and there are barely any signs of wear. Highly recommend for people who are too lazy to paint them like me!” —Lyla

Get a 16-pack from Pretty Fab Nails on Etsy for $5.99

29. Handmade Heroes Vegan Coconut Lip Scrub exfoliates dry skin from your lips and helps them stay moisturized thanks to avocado oil, jojoba oil, and sweet almond oil. If your lips are prone to getting dry and chapped, definitely give this skincare essential a try and you’ll be amazed at the results!

Finger scoops up cream-colored lip scrub from a tiny clear jar

reviewers lips before, looking rough, and after, looking much smoother

Promising review: “I absolutely love my scrub. It did exactly what it is supposed to, exfoliate my lips. It is unscented, except from the natural coconut from the oil. I highly recommend this. The packaging is super cute too. A bit larger than I was expecting, so bonus.😁” —Amazon Customer

Get it from Amazon for $9.99.

30. Bread Beauty Supply Hair-Mask leaves your curls soft, smooth, and hydrated without weighing them down. Created for 3a–4c curl types, this lightweight conditioner is packed with super-fruit oils that help minimize dryness and lock in moisture.

the bag container of hair product

BuzzFeed shopping editor showing her curly hair after using the product

Kayla Boyd/BuzzFeed

Bread Beauty Supply is a woman-owned business known for their amazing haircare lineup. You’ll find hair masks, scalp treatments, and more products that’ll make your routine more enjoyable.

My colleague Kayla Boyd swears by this deep conditioner and said: “I recently started using Bread products, and I really love how lightweight and easy they are to use. Since I have mixed textured hair that’s been frequently dyed, it tends to get very dry. After using this deep conditioner, my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite washday products.” Read more of her Bread Beauty Supply review.

Promising review: “I am so happy about this product! My curls are living, it is so hydrating. It feels amazing! I highly recommend; also it smells divine.” —Sephora Customer

Get it from Bread Beauty Supply or Sephora for $28.

31. This eyeshadow primer helps set a cat-eye or smoky-eye look without fading or smudging. Apply this across your lids *beforeeyeshadow, so you won’t have to touch up your makeup all day long…even if you accidentally rub your eye. 

from top to bottom: eyeshadow on reviewer's eyelids stays in place from morning to night

reviewer wears same primer with purple eyeshadow and winged eyeliner

Promising review: “This has to be the best eye primer ever. I have used many other big brand name products, but this one works the best for me. I have always had creasing since I have oily skin, but not with this primer. Eyeshadow seems to last all day without creasing. I would highly recommend. Plus the price is extremely affordable.” —Jackie

Get it from Amazon for $15.49.

32. Differin Adapalene Gel 0.1% Acne Treatment ~hits the spot~ for treating clogged pores and stubborn blemishes. It helps prevent acne from making a return to your cheeks, chin, and forehead and halts breakouts in their tracks, thanks to its noncomedogenic formula.

bottom right to top left: series of before-and-after photos showing reviewer's acne-covered face on Sept. 21 and a much-clearer face on Jan. 2 after using the treatment for a few months

close-up b&a of different reviewer with acne marks on cheek versus same spot with less acne marks a few weeks later

Promising review: “I have been searching for years and spent too much money to find an effective acne treatment. Using this gel every other day has completely cleared me up. I no longer experience under the skin pimples or tiny white heads. I also noticed my skin looks healthier. I am experiencing dryness more than usual, but adding in a daily moisturizer with SPF has helped. I highly recommend given the cost and how well it has worked on my skin!” —Danielle Brindisi

Get a 30-day supply from Amazon for $14.97.

33. This matte lipstick set stays on throughout the day, so you can rock a bold lip without drying or fading. It comes with six highly pigmented red and pink shades, so you’ll have so many options for makeup looks! Plus, it’s received more than 17,000 5-star ratings for quality and value, because you’ll get a bunch of long-lasting lip shades for less than $15. 

Reviewer wearing red matte lipstick

Reviewer wearing all six shades of pink and red matte on their hand

Promising reviews: Matte but it doesn’t make your lips feel dry. Goes on thin but doesn’t compromise the color. Felt like I wasn’t wearing anything on my lips once it dried. Long lasting. Highly recommend!” —Amazon Customer

“Loved it!! It lasted all day! I used the Sephora matte lipstick forever. This lasted WAY longer. It smells amazing too! It was the perfect candy apple red I’ve been looking for! Love it.” —Amazon Customer

Get a six-piece set from Amazon for $11.88 (available in three different sets). 

34. And these Diane Fromm Flexible Curling Rods give you salon-worthy curls or waves without a stylist’s help. Roll wet or dry strands into the rods and let them sit for a few hours (you can use them during the day *orovernight while you sleep), and take them out. You’ll have a bouncy hairstyle that’ll take minimal effort and time.

Reviewer's before picture of wearing the flexible rods

Reviewer's after picture with wavy hair

Promising review: “I was very skeptical about this product since I’m one of those people whose hair never curls. I’ve tried every possible hot curler on the market, and it just wouldn’t hold. I put these little curlers in for 30 minutes before school, and I have beautiful wavy hair that lasts throughout the day. Highly recommend!” —Myra N. 

Get a pack of 30 from Amazon for $11.99.

The reviews for this post have been edited for length and clarity.