Katana, an Estonian startup that has constructed manufacturing-specific venture resource planning (ERP) machine for SMBs, has raised $11 million in Series A funding.
Main the spherical is European venture capital firm Atomico, with participation from angel merchants Ott Kaukver (Checkout.com CTO), Sten Tamkivi (CPO Topia, previously Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (dilapidated TransferWise HR Architect). Old backer 42Cap moreover adopted on, bringing the whole funding raised by the firm as much as now to $16 million.
Founded in 2017 by Kristjan Vilosius (CEO), Priit Kaasik (engineering lead) and Hannes Kert (CCO), Katana positions itself because the “entrepreneur manufacturer’s secret weapon” with a inch-and-play ERP for runt to medium-sized producers. The hypothesis is to wean companies off existing antiquated instruments akin to spreadsheets and legacy machine to tackle inventory and manufacturing. The startup is moreover taking part in into macro traits, such because the advent of on-line marketplaces and D2C e-commerce, that are ensuing in an explosion of fair makers, spanning cosmetics to home décor, electronics to attire, and food and drinks.
“We’re seeing a global renaissance of runt manufacturing driven by the upward thrust of e-commerce instruments and user inquire of for bespoke products produced domestically,” says Vilosius. “Honest stroll around any broad metropolis from London to San Francisco, and also you’ll stare workshops all around you. Somebody’s making organic cosmetics right here; over there, someone is making electrical bikes. These companies are escape by passionate entrepreneurs selling by earlier channels, but moreover selling by reveal-to-user channels, e-commerce stores and marketplaces, and a variety of others. Here’s a huge increase of makers searching to form products and promote them globally, and it is no longer a pattern that can proceed the next day to come to come”.
The difficulty, on the opposite hand, is that runt and medium-sized producers don’t beget the factual machine to reinforce workflows a very considerable to promote by a couple of channels — and that’s where Katana comes in. The inch-and-play machine claims a superior UX designed namely to energy boutique manufacturing, including functionality supporting the workflows of classy producers, i.e. inventory management and optimization, and purchasing supplies, managing bill-of-supplies, monitoring costs and extra. It moreover offers an API and integrations with neatly-liked e-commerce gross sales channels and accounting instruments akin to Shopify, Amazon, WooCommerce, QuickBooks, Xero and others.
“We beget constructed the enviornment’s most self on-board-ready manufacturing ERP, and that’s a most indispensable differentiation between us and competitors,” explains Vilosius. “Implementation is so easy that greater than half of Katana’s users self-onboard. It takes much less than a week on sensible to win Katana up and working, as in contrast with months for competitors”.
As an illustration of how a firm may well well presumably use Katana, imagine a boutique manufacturer using Shopify as their main gross sales channel. As soon as configured, Katana pulls in orders from Shopify and is conscious of whether or no longer or no longer the product is available in the market so it must even be shipped today. If it’s unavailable, Katana shows if the a very considerable raw supplies desired to originate are in stock and by when the product will be carried out. “We tackle the whole course of from getting the raw supplies in the warehouse to planning manufacturing actions, executing and transport when the product is carried out,” says Vilosius.
Cue grunt from Atomico accomplice Ben Blume, who joins the Katana board: “Atomico has continually believed in the energy of Estonian-constructed engineering and product, and as we acquired to know the crew at Katana, we saw a neatly-identified pattern: a relentlessly product-focussed crew with the unbelievable skill to produce and judge from their customer’s level of peek, and an unwavering belief that a peculiar skills of producers with broad tips shouldn’t must pick for only world-class skills to reinforce them.”