Boost Innovation’s FLW Software For Sport Culture Continues It’s Rapid Explosion With Basketball Alberta

Boost Innovation’s FLW Software For Sport Culture Continues It’s Rapid Explosion With Basketball Alberta

Author of the article:

Business Wire

Boost Innovation Inc (Calgary, Alberta, Canada), builds software and other methods that measure culture in innovative ways, now they’ve established themselves as a Canadian leader in the field with an agreement to support Basketball Alberta’s High Performance Program.

CALGARY, Alberta — Boost Innovation is delivering Basketball Alberta a way to measure athlete performance that nobody else offers after proving the concept with teams at UBCO, Ambrose, Concordia Edmonton, and more. They will spend the next year in service of the high performance athletes in Alberta with their FLW Software.


“The FLW Project is the next big thing in sport culture building in my opinion. It is innovative and unique in how it evaluates the team, and gives us useful data to make decisions and improve our program. I would recommend this new technology to any coach looking to build culture in their team in new and exciting ways.”

-Clayton Pottinger, Head Coach, UBCO Men’s Basketball

Boost partnered with American firm Adaptive Immersion Technologies, and now their FLW Software improves team performance while also building athletes of all ages to be the best version of themselves. Their work is utilizing the military-grade algorithms that have made role assignments in the military more accurate to build better teams here in Canada, starting with post-secondary institutions and provincial/national sport organizations and eventually progressing to professional sport.

“I have had the privilege of working directly with Basketball Alberta in the past and that has allowed me to see how invested the organization is in performance, athlete wellness, and innovating. That is what made this collaboration such a natural fit. From Paul [Sir] down, the organization wants to be the best and I’m glad we will be a part of making that happen.”

-Ken King, Boost Innovation Founder & CEO

Boost Innovation has developed software for workplace and sport culture improvement that has direct impact on profitability, success, and (perhaps most importantly) the wellness of the people within these respective groups. Boost will be releasing access to individual software reporting in December so athletes from all over the world will be able to improve whether their organization has already subscribed or not.

Visit and follow them on social media to stay up to date on their rapidly progressing work.

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Ken King


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